Néstor Miranda Carús
Are you working for a well established enterprise?
Do you share this disquieting feeling that nothing really exciting is happening in your organization, that everything really interesting and cool is happening elsewhere and that you may be missing the opportunity to enjoy the great experience of working for a company that is influencing the life of millions of people and changing the business landscape?
Do you see fear in the eyes of your management team to a sudden change in the market caused by a new small start-up competitor lead by a group of highly motivated and skilled techies that are coming up with a disruptive innovation that was never imagined by anyone in your company and nobody knows how to compete with?
Do you find yourself under an always increasing pressure to cope with the cost structure of a dynamic competitor that has outsourced most of his supply chain, product design and/or non critical IT infrastructure to a low cost offshore location, re-focused its activities to further develop its core competences and capabilities and is eroding your customer base?
Maybe someone in your organization should shout high and loud that it is time to start thinking about what is really happening in the business world and do something about it.
Everything you knew about your business is changing too rapidly; customers are becoming more informed, powerful and organized, the boundaries between industries and markets are disappearing making impossible to predict who will be your next competitor, traditional suppliers are developing new capabilities and escalating up the value chain.
All this is happening simultaneously and in a short period of time while the structure of traditional organizations is not designed to absorb that many changes, it is designed to optimize operations, maintain loyal customer bases whose needs rarely change, develop functional managers always ready to follow the bright mind of a solid and industry proven leader but with very little empowerment, initiative or understanding of their overall business environment.
What is happening out there ?
What can we do to move our company to a new organizational model that allows our people to respond as fast as this new global, hiper-competitive and customer driven market requires?
My view is that the only way to for companies survive such a dramatic change in the business landscape is to try to reproduce internally the social and technical elements that are causing the changes; maybe we should call it environmental adaptation, but most of the driving forces behind the scene described in this article have a lot to do with globalization, Internet and the new social collaboration tools that have configured Web 2.0. Profesor Andrew McAfee has called it Enterprise 2.0. I like the parallelism and though I think that reconfiguring organizations will take a lot more that just using Wikis and Blogs inside the enterprise, I´d like to adopt the term to describe the need for this new approach to organizational design that I´d like to develop further in cooperation with you, members of the IE Communities and readers of this Strategy Blog.


investissement Malraux August 6, 2013 - 8:22 am

Hey there are using WordPress for your blog platform?
I’m new to the blog world but I’m trying to get started and set up my own.

Do you require any coding expertise to make your own blog?
Any help would be really appreciated!

t shirt August 11, 2013 - 12:12 am

You actually make it seem so easy with your presentation but
I find this matter to be really something that I
think I would never understand. It seems too complicated
and very broad for me. I am looking forward for your next post, I’ll try to get the hang of it!

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